SynopsisOnce in a generation IT professionals face an opportunity that can change their careers. Just such an opportunity now presents itself, in the domain of Customer Engagement.
There is a massive shift to thrift in the marketing world. Big budget, indiscriminate campaigns that might just pay off are slipping out of fashion. But what will take their place? The customer/advocate is the key player in the markets of the future. In the USA Procter & Gamble has launched a company called TREMOR to build networks of advocates. Advocates spread the news by word of mouth. Their commendation is worth its weight in gold.
Through social networks, the good news can also be spread through word of mouse. But how are these benign networks built and developed? The process is known as Customer Engagement (CE).
David Butler will use practical examples to show how CE is built. The task is far from easy, but vital to success. The leadership role of IT is indispensable. This is a vital issue with guaranteed Boardroom visibility.
CE also provides an opportunity to transform relationships between outsource suppliers and their customers – an overdue option in a vexatious market.
Alistair Russell will lead the discussion about how the CIO team can seize and exploit this epochal opportunity. Speaker’s Bios
He was educated at Mill Hill School and Keble College, Oxford. He is the co-founder and former Chairman of Butler Cox plc, and the originator of the Butler Cox Foundation, the most successful IT research company ever established in Europe. He was also a Director of Istel Ltd., a Vice President of the BCS, and an investment adviser to the United Bank of Kuwait.
David has lectured all over the world, having led the British team that gave a presentation on public communications media at the White House, Washington DC, and given the annual BCS lecture at the House of Lords. He is a Fellow of the RSA and of the BCS, a Freeman of the City of London and an award-winning novelist.
He is CEO of TripleIC Limited, a company that specialises in Customer Engagement. Alistair Russell is working with TripleIC to develop the CE model.
 Alistair has an Engineering Degree and over 20 years experience of the design and delivery of major organisational development and change programmes across organisations and within IS/IT.
Having started his career with ICI, he moved to PA Consulting Group for 12 years, after which Alistair was Director for Executive Development at Durham University Business School leading the design and delivery of major change though leadership development programmes for senior managers in HBOS, Barclays IT Organisation, United Utilities and the UK’s Department for Education and Skills
Alistair is a regular contributor to CIO and business conferences globally, leading sessions on: developing the IS organisation of the future; organisational development and change; CIO Leadership; developing cross-cultural teamwork and talent management.
He is Consultancy Services Director at CIO Connect, where he leads their consultancy work with CIOs and their teams.
This promises to be an enjoyable and memorable evening covering a serious topic which represents a huge opportunity for the IT community.
Please note that we are hosting this as a joint event with the Consultancy Specialist Group.
The event will start at 6.00pm and be followed by a wine reception at c. 7.45pm.
It will be held in the charming location of the English Speaking Union, Dartmouth House, Mayfair, London.
Please note only online bookings will be accepted: Click here to book.
The total cost of the event is £29-00 - [NB: this fee will be non-refundable from 7 days before the event.]
We are using PayPal as the means of taking payments. This is significantly cheaper than the alternatives and you can still use standard credit cards without having to have an existing PayPal account.
If you have any questions about this event please either call or email;-
Phone: 0203 0917253 (Yva Thakurdas - Chairman of Elite) or 01494 837857 (Roger Ellis - Secretary)
Email: yt@bcselite.org or david.tidey@bcs.org (Vice Chairman) |
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Customer Engagement |